Tuesday, December 30, 2014
How your in-store shopping affects the ads you see on Facebook | PCWorld
Any bit of your personal information, that you have given someone, is being used to link your personal data.
Once it is shared, stolen, misused, or hacked, it can be used to determine your spending habits.
Even amateur data mining, can find your shoe size, brand of toothpaste, and the usual time you shop at various places, and whatever else you can imagine...
Once it is shared, stolen, misused, or hacked, it can be used to determine your spending habits.
Even amateur data mining, can find your shoe size, brand of toothpaste, and the usual time you shop at various places, and whatever else you can imagine...
Zach Miners tells us all about Facebook and our purchasing "privacy" on the PCWorld website:
"Custom Audiences is one such targeting tool, allowing retailers to match shoppers in their stores with their accounts on Facebook. It’s often done through an email address, phone number or name. Facebook uses a process it calls 'hashing' to scramble the data, which means users’ identities are not revealed in the process, Facebook says."
