Tuesday, September 10, 2013
"The pre-movie ads go on, and on…"
Perhaps I'm out of line here; but, I can't come to terms with a paying customer being subjected to captive audience advertising...
In Canada, the MacLeans editors take issue with the the current practice:
"As every movie fan knows, the show is still a long way from getting started. Before you can see the movie you paid for, you’ll need to watch some ads: a lot of ads. Captive movie theatre audiences must now endure 15 minutes or more of bank, car, soft drink, wireless and other assorted commercials plus a half-dozen coming attractions stretching well after the posted start time. Quite often the theatre will slip in a few of its own promos as well, touting the power of its sound system or the magic of cinema. But of course we already knew about that; we just paid good money for a magical experience. Is it too much to ask that the movie start when scheduled?"
