Thursday, April 11, 2013
"The sinister reason you can never resist a crisp"
Obviously, companies have the right to make their foods more marketable.
To that end, they can modify content, price, packaging, etc.
All of those things are directed at human traits and emotions.
Now, there is this...
On the U.K. Daily Mail website, John Naish tells us about author Michael Moss and the "bliss point":
"Moss uncovered numerous tricks of the trade — from changing the physical shape of salt to altering the chemical make-up of sugar and even giving crisps a more noisy crunch — all of which can tempt us into buying foods that are often extremely unhealthy. And, after talking to executives and scientists at multi-nationals such as Pepsi, Kraft, Unilever, Mars and Kellogg, he discovered that at the heart of corporate strategies is that unholy trinity of salt, sugar and fat. Moss found just how far the industry will go to harness their seductive powers."
