Friday, November 02, 2012
"Website pagination: Stories should load into a single page every time"
I've noticed this pagination thing become pervasive, don't like it, and now know I'm not alone...
At Slate.com, Farhad Manjoo recently wrote about it:
"Pagination is one of the worst design and usability sins on the Web, the kind of obvious no-no that should have gone out with blinky text, dancing cat animations, and autoplaying music. It shows constant, quiet contempt for people who should be any news site’s highest priority—folks who want to read articles all the way to the end. Pagination persists because splitting a single-page article into two pages can, in theory, yield twice as many opportunities to display ads—though in practice it doesn’t because lots of readers never bother to click past the first page. The practice has become so ubiquitous that it’s numbed many publications and readers into thinking that multipage design is how the Web has always been, and how it should be."
