Monday, June 22, 2009
Global Warming - soon to be "deteriorating atmosphere"
Changing the packaging may work for a while; however, the product itself is what will eventually count.
I think it says something when things don't sell on their own merits...
I think it says something when things don't sell on their own merits...
I found this by Jonathan Hiskes at Grist.org:
"The non-profit PR shop ecoAmerica finally released the findings of its public opinion research today, bringing a trove of information about how on-the-fence Americans respond to different messages about climate change and energy.
The firm conducted an impressive amount of research in February through March—focus groups, a phone survey, an online survey—all focused on finding better talking points for wooing folks who are undecided about this whole global warming/clean energy/green jobs business.
This was the report whose summary was accidently sent to a bunch of media outlets after a White House briefing from ecoAmerica in April, leading to a not-very-flattering story in the New York Times."
