Thursday, May 29, 2008
Cookies - and Internet Behavioral Tracking
Cookies.
When it comes to marketing, nothing is sacred; certainly NOT your privacy...
When it comes to marketing, nothing is sacred; certainly NOT your privacy...
At DailyTech.com, Tom Corelis elaborates:
"At the root of the problem lies the invasive nature of behavioral advertising: by assigning websurfers a tracking cookie unique to the advertising network, marketing firms can track and analyze a user’s activities whenever he or she enters a site that carries an advertiser’s ads. As such, the cookie will follow a user around the internet, silently collecting information on his or her surfing habits in order to serve ever more relevant, targeted advertisements when the opportunity presents itself: in one example, The Washington Post illustrates how advertisers might find a bride by looking for people who 'read about weddings in the news, entered ‘bridesmaid dresses’ into a search engine or surfed fashion pages for wedding styles.'"
