Sunday, December 02, 2007
On Target?
Well, first of all, it's apparently not illegal; however, it doesn't seem "right".
My thinking is that when something is known to be illegal, many of us don't or won't do it. When something is NOT illegal, we all make different choices. That leads to the need to have a law about every single thing; which proliferates our litigious society.
I guess that's just the way it is...
My thinking is that when something is known to be illegal, many of us don't or won't do it. When something is NOT illegal, we all make different choices. That leads to the need to have a law about every single thing; which proliferates our litigious society.
I guess that's just the way it is...
In the Minneapolis Star-Tribune, Jackie Crosby reports on Target:
"The Minneapolis-based discount retailer is being outed in online blogs and discussed in college ethics classes after students allied with the company were told to 'keep it like a secret' while singing the company's praises on the social network site Facebook.com.
'Keep it a secret? That sounds unethical,' said Rosie Siman, 21, a senior at the University of Georgia and a member of the Target Rounders. The group of mostly college students gets discounts, CDs and other prizes for marketing Target products to their friends and providing the company with feedback."
Comments:
<< Home
No, it's not illegal, but it goes against the Word of Mouth Marketing Association's Code of Ethics. Ethics generally aren't based on laws, but on an overall societal understanding.
Yeah, we'll all make different choices-- And I def don't think that everything should be regulated... But by using word of mouth marketing, large corporations are generally agreeing to abide by the WOMMA's Code of Ethics and to act ethically. There are so many large companies that act UNethically that we've come to have lower standards.
Let's raise our standards!! Thanks for covering this.
Rosie
http://rosiesiman.blogspot.com
Yeah, we'll all make different choices-- And I def don't think that everything should be regulated... But by using word of mouth marketing, large corporations are generally agreeing to abide by the WOMMA's Code of Ethics and to act ethically. There are so many large companies that act UNethically that we've come to have lower standards.
Let's raise our standards!! Thanks for covering this.
Rosie
http://rosiesiman.blogspot.com
Thank you for your comment.
I wholeheartedly agree that our standards should be raised. Unfortunately, role models with high ethics don't get much publicity. Other role models seem to operate under the rules of "if no one is looking", it's O.K. Maybe, even it's a risk/reward issue on the probability of getting caught.
And thank you for educating me as to the existence of WOMMA. I'm pleased to learn of that well-intended organization.
Post a Comment
I wholeheartedly agree that our standards should be raised. Unfortunately, role models with high ethics don't get much publicity. Other role models seem to operate under the rules of "if no one is looking", it's O.K. Maybe, even it's a risk/reward issue on the probability of getting caught.
And thank you for educating me as to the existence of WOMMA. I'm pleased to learn of that well-intended organization.
<< Home
