Friday, October 27, 2006
Global Warming - Sales Tactics
This is the Bob Carter article that explains the "bill of goods" that we are being sold on a daily basis...
Bob Carter writes:
"For the problem with An Inconvenient Truth is that it is well-made propaganda for the global warming cause rather than well-made climate science. Nowhere does Mr Gore tell his audience that all of the phenomena that he describes fall within the natural range of environmental change on our planet. Nor does he present any evidence that climate during the 20th century departed discernibly from its historical pattern of constant change. This is not surprising, for no such evidence yet exists."
"For example, professional sociologists at the London-based Institute for Policy Research urge that 'the task of climate change agencies is not to persuade by rational argument. ... Instead, we need to work in a more shrewd and contemporary way, using subtle techniques of engagement. ... The 'facts' need to be treated as being so taken-for-granted that they need not be spoken'."
"And the same authors then calmly advise: 'Ultimately, positive climate behaviours need to be approached in the same way as marketeers approach acts of buying and consuming. ... It amounts to treating climate-friendly activity as a brand that can be sold. This is, we believe, the route to mass behaviour change'."
